Pirena is the event in the snow world with the most media repercussion in Spain. Every year this adventure is gaining more and more fans, who add to the millions audience been following us edition after edition. No other international race has such popularity in its country as Pirena has reached in Spain. The attractiveness of this sport adds to the beauty of the landscapes and all together becomes a very attractive visual show.

The also called “Paris – Dakar” on snow is covered by a big part of TV channels. At national level it’s outstanding the 10 and 15 minutes daily broadcasted by the second channel of TVE for all Spain. In the Channel 33 we count on 15 minutes daily that let fans widely follow the crossing. In the last editions TVE channel 1, Antena 3, Telecinco, Cuatro, Canal Sur, Canal 9, Televion Andorra, TV Galicia, Canal 7, Telemadrid, Euskal Telebista and Television Aragon covered the event in their news items, sports and society. PIRENA succeed in being one of the few events covered one way or another by all the national and autonomous channels.

PIRENA is also present all over the world thanks to channels like Hispasat, Eurosport, Eurovision and Transworld Sport. The digital channels also broadcast summaries of the last race days.

RIEDWEG PRODUCCIONS with its mountain TV teams and with more than five editing rooms in Barcelona work 24 hours per day and make possible the media coverage of the White Route in the Pyrenees year after year for 15 days. That way we can offer high quality images to the national and international broadcasting centres. Our organisation makes available ten snowmobiles and a helicopter (from RACC), our protector bird, to the autonomous cameramen from TV channels. With that equipment the job of the journalists sent by the different media becomes easier.

As for the press, PIRENA has a great coverage by the Sports Newspaper SPORT, which publishes two special issues special for this event as well as a daily article with information of each stage.

The information appeared in Spain has a full and unified follow-up made by ACCESO, a freelance company, which checks and analysis the media. That follow-up includes the list of TV items and the number of hits got from the several Spanish TV channels, where Pirena might be a piece of news.