Pirena 2008
19th January - 2nd February

In January 2008 Pirena will celebrate its 17th edition after having become the most important event with the widest media repercussion in the snow world in Spain.

PIRENA represents a group of values for the big audiences, which fortunately are more and more upward in our society. Our audience involves a wide range of people from sportsmen to ski lovers, from family audience to ecologists, from mountain and animal lovers to those who love adventures.

It is an international sportive race with participants from 17 countries and it is one of the most important in the world. It is a race counting for the Sleds World Cup IFSS.

The nice mutual understanding between man and his best friend is obvious in the deep care devoted to these athlete dogs. In this sense Pirena is unique in the world.

It is an ecological crossing that emphasizes the values of respect for animals, for the environment and for nature.

Its beautiful images of high-mountain beside the dynamism and the strength of the dogs become attractive TV programmes able to forward our values and to get good audiences.

For all those concepts and the important promotion that PIRENA represents for our Pyrenees our crossing has got the economic support and the institutional acknowledgment of all the autonomous governments involved by these mountains.

PIRENA live is a so unique and attractive show that our sponsors take advantage of it as a promotion and communication incentive for their VIPS, partners, distributors and clients.

YOUR COMPANY might be present on the static publicity, in little personalized TV items, as a Special Award, on sleds representing your brand, in the Awards Ceremony or in all these modalities at the same time. Have no doubt that the good synergy among the image of Pirena, the brands following it and the big audience is our best assets. We would like to share it with you.